By now a lot of you have seen the video with Carmelo Anthony cutting his hair because he lost a video game. For those of you that haven't, here ya go:
I work in television, so I'm used to getting a lot of crap put in front of my face on a daily basis, and I can say that this is easily one of the most contrived and premeditated videos I've seen in a long time. Carmelo has his hair out of its dreds while playing, seemingly ready for a haircut JUST IN CASE. Also, and I suppose this is a smidgeon obvious, they had someone filming the damn thing with what looks like a pretty quality camera...just, you know, IN CASE he lost. Furthermore, with female guest appearances and an amazingly clean apartment for a "Don't Snitch" young guy, this thing may as well have been shot on a sound stage. I kept waiting for a boom mike to fall in from the top of the screen.
This, my dear friends, is one of the few shortcomings of Youtube. Along with that annoying "Kobe jumping over a car" clip, people are starting to use the site as a means to put up "candid" videos that really just are put out by their PR people. For the most part this sucks, so I call upon the NBA PR folks and agents to start putting out some FUNNY contrived Youtube clips.
My idea: Andrei Kirilenko doing a "complete spontaneous" lumberjack competition with fireworks and supermodels. -And that idea is pro-bono, folks. The rest will cost ya.